The past generation has seen an explosion of choices facing consumers. The human need to organize our lives, our environment, even our thoughts, remains strong…however, doing so, especially in this age of information overload, has become increasingly complex and difficult.Ĭhapter 1: Too Much Information, Too Many Decisions (the inside history of cognitive overload) And once memories and having to remember everything could be externalized with the written word, the human brain and attention system were freed up to focus on other things. It was around 5,000 years ago that one of the biggest advancements occurred for humans: the invention of written language. In fact, there is so much to this book that I decided to focus this summary on only four of its nine chapters (chapters 1, 2, 3, and 5). Subtitled, Thinking Straight in the Age of Information Overload, this book deals with topics that are both “hot” these days and also part of the fabric of our everyday lives and of business: brain functionality, time management, social media, organization, and decision-making, to name a few.
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